Monday, December 13, 2010
Every once in a while I seem to have a deja vu. However, what initially appears to be a deja vu usually turns out to be a repetition of the very same thing, namely a discussion about analog dj'ing vs digital dj'ing. I personally think people should stop wasting so much time on this subject. If the music sounds good and makes people dance why does it matter whether it is vinyl, CD, Traktor, Serato, Ableton, or any other format. While I personally prefer to use Traktor with timecoded vinyl, whenever I get the opportunity to play some music, I do not really care what medium DJs use as long as the tracks, their order, and the transitions appeal to me as a listener. The statement that everyone can become a DJ these days is only partially true. While everyone should easily be able to sync up tracks with Traktor or Ableton, no one will move on to become a skilled DJ, if she or he has no clue about song structure, EQing, etc. Track selection and judgment of what to play at the right moment will always require musical knowledge and experience. Vinyl is an art form but tunes make a party. While I agree that vinyl sounds better - in my experience the bass is not as heavy and clean under the digital format - there are a few advantages that DJs who use the digital medium seem to find important. Two factors could be cost and availability as vinyl is (i) more expensive but also (ii) harder to get by. One should also not forget that many of today’s artists would have not been able to succeed before the digital format took over. While we take it for granted that most equipment is relatively cheap and readily available that is obviously not the case in all parts of the world. Last week I was reading an article on Beatportal, where Barem was making exactly that point. His words: “Ever since the digital revolution happened, when, for example, the so-called minimal techno group of Argentineans started traveling the world, everything became possible for a lot of artists. In fact, some of the European purists who hate MP3’s and digital DJing often don’t realize how hard it was in countries like this to succeed before the digital format took over.” I dare to make a prediction even if it means that I might offend all the vinyl purists: There will be less and less people buying and playing records. This is something inevitable and probably even natural. There must always be a progression. Young kids growing up will always want to use the most cutting edge technology. This was the case before the digital revolution when two Technics 1200 turntables were considered cutting edge, this is also the case today and will be the case in the future. The subject appears to be more important to DJs anyways and not so much to the party crowd or how could one explain that Richie Hawtin and Ricardo Villalobos came in first and second in the annual Resident Advisor reader poll, the former being known for his digital set-up and the latter being an absolute vinyl supporter. I guess in the end it is the overall experience that matters and like mostly in life it is not important how we get to a desired outcome but that we get to it. We should consider the development the next step rather than the end of something.
Friday, November 26, 2010
Last week I read in an article, in reference to the opening of District 36, the following question: “Will there be an ensuing game of musical chairs, with some clubs losing business or closing because of this new entry? Or will the scene become more invigorated, with more people going out?” My opinion is two fold. On one hand side, New York’s party scene has become significantly more vibrant over the past three years, as evidenced by several competing party concepts and the frequency of appearances by already established and highly regarded DJs as well as new upcoming DJ talents In New York. There is a sense that the New York scene is going through some changes as, what I define as “sophisticated” electronic dance music, appeals to a larger crowd. This would entail, that more people are in fact going out, and could imply that clubs would not necessarily lose business because of the entry by District 36 into New York’s club scene. However, things aren’t that easy, are they? Larger clubs such as Pacha and District 36 have in my opinion a different target audience. House heads are generally committed to a certain style of electronic music. Judging by my own perception of Pacha and District 36, I feel that (note that I will use the party scene in Ibiza as a reference point realizing that this approach is probably way too simple but it helps me drive home the point) the former is akin to the Pacha in Ibiza and as such appeals to the same clientele whereas the latter targets clubbers who would chose a club like DC10 0r Space in Ibiza. As long as larger clubs target a different group of music enthusiasts, it appears to me that these bigger clubs can co-exist. There are a few smaller clubs on the periphery, however, that will in my opinion struggle for survival as some of these clubs’ strategy and target audience tend to overlap with larger clubs. In order to offset the decrease in revenues club owners have basically two options to keep their lights on (1) higher revenues and/or (2) lower expenses. However, most expenses are fixed and any reduction in variable expenses (e.g. cutting bar staff, cutting maintenance staff, etc.) would most likely have a negative impact on the clubbers’ experience. It must be noted that expenses associated with running a club in New York are extremely high relative to other metropolitan areas. Unlike the party scene in Berlin for instance where numerous smaller venues were able to co-exist together with the more established larger clubs due to the city’s relatively low cost of living, New York is unique in that respect and has implications for the smaller venues. In New York with its high cost of living, clubs have to deal with numerous, specifically New York related expenses, such as higher rents, higher insurance premiums, licensing fees, lobbying fees, or large legal fees. The latter is attributable to the more frequent crackdowns on clubs by the city’s special task forces. The first option, higher revenues that is, is achievable, however at a higher cost to the consumer. As we all know, the two main revenue streams for club owners are (a) cover charge, and (b) drink prices. Given the high expenses associated with operating a club, clubs could turn to higher admission fees at the cashier booth or introduce bottle service. However, most clubbers who associate themselves with electronic dance music, are neither willing to pay a ridiculously high cover charge nor do they want to purchase a bottle. As more clubbers could flock to larger clubs, smaller club owners will have to deal with a deterioration of profits. However, hope is not lost yet. What will ensure the smaller clubs’ survival in my opinion will not be higher admission fees or bottle service but creative thinking.
Monday, November 22, 2010
There has been a lot of noise regarding the club opening of District 36. Last Saturday, November 20, 2010, the club that is supposed to bring the old vibe back to New York finally opened (note: unfortunately for me, the vibe of the past has passed by me as I was still living in Germany back in those days). While I was planning to go to the opening a friend of mine mentioned that it would not be worth it as club openings are usually very crowded and it might make sense to go another time, when the “opening” dust had settled. After reaching out to other friends, who had already made plans for that night, and debating whether I should go by myself, I eventually decided to take it easy and listen instead to music within the confines of the place I call home. After reading a few postings on Facebook on the night of the opening and after reviewing some message boards on Monday afternoon, I am glad I did not go. The welcoming of District 36 by club goers who went to the grand opening has been lukewarm at best. The reports were mostly along the lines of: “people were standing in non-existent lines for over an hour”,or “the door girl was only interested in letting you in if you wanted to buy a bottle”, or “I didn't mind the yelling pushing people around bouncers that were trying to claim the street property of NYC as their own but what I did not appreciate was that I was yelled at when I tried to politely asked about the names on the list to get into the club”. Others said that received tickets turned out to be drink tickets and the cover charge was an additional $40 each. While I can definitely understand the frustration of these witnesses, provided all the reports are in fact 100% accurate, I ask myself to how many club openings the attendees went to in the past. As my friend reminded me, rightfully so, grand openings are not the best use of one’s time. I personally believe that District 36 will be a great experience in the weeks to come. Judging by the individuals who are in charge of the venue and who have been organizing events in the past, there is no doubt in my mind that the negative reports from last weekend, will be an exception rather than the rule. Everyone deserves a second chance and so does District 36. As for myself, I will wait a couple of weeks until the time is right and one of my favorite DJs is in town before I jump on the bandwagon. If by that time I will have to wait in non-existent lines for over an hour, or need to buy a bottle to get in, or will be yelled at by the doormen or door girl, or I have to pay $40 in order to get in, believe me, I will be the first to report my experience on Monday morning.